The strategy of Digital Network S.A. focuses on scaling operations and improving the efficiency of advertising inventory sales in the digital out-of-home (DOOH) and Premium Outdoor segments. The Group develops an integrated advertising offering combining digital LED screens with large-format and premium assets, while leveraging sales, operational and technological synergies.
As a holding company, Digital Network S.A. does not conduct operational activities. Its strategic objectives are delivered by its subsidiaries, in particular Screen Network S.A. and Braughman Group Media Outdoor, which are responsible for developing the offering, driving sales and making effective use of the Group’s resources in the outdoor advertising market.
